In recent years, the Škoda brand has maintained a strong upward trajectory. This continued in 2025. Globally, it posted excellent sales results, with total deliveries rising 12.7% year on year to 1,043,938 vehicles. The brand also recorded record sales volumes and market shares in a number of countries.
Sports
Partnerships
Partnerships
Ice Hockey World Championships
In 2025, Škoda Auto was the main sponsor of the Ice Hockey World Championship for the thirty-second time. The tournament, organised by the International Ice Hockey Federation (IIHF), was hosted this year by Sweden and Denmark. The Company provided the organising team with a fleet of 45 electrified vehicles, comprising 30 fully electric Elroq and Enyaq models and 15 plug-in hybrid Kodiaq iV and Superb Combi iV models. A further 14 electric and hybrid vehicles were showcased, including the Enyaq RS and Enyaq Coupé RS, both of which celebrated their world premieres at the event.
The Škoda logo appeared throughout the tournament on the ice surface, rink boards, players’ jerseys, and helmets. Škoda Design also created a new crystal trophy for the tournament’s Most Valuable Player, the award’s first redesign in seven years. The Company prepared a wide-ranging accompanying programme and themed merchandise, and again supported the traditional IIHF mobile app, for which Škoda Auto is the exclusive partner. The app offered match details, behind-the-scenes insights, and entry points into Škoda’s digital ecosystem.
Škoda Auto was also an official partner of the 2025 IIHF Women’s World Championship, held for the first time in the Czech Republic. The Company provided organisers with 36 electric and plug-in hybrid vehicles. Running in parallel with the championship was Comic-Con, where Škoda’s exhibition areas highlighted one of the key moments of the 2025 ice hockey season.
Cycling
In 2025, Škoda Auto was the main partner of the Tour de France for the twenty-second time and the sponsor of the green jersey for the eleventh time. Škoda Design created the trophies for the winner of the General Classification and for the leaders of the Points, Mountains, and Young Rider classifications. Crafted from Czech crystal, the trophies featured a special Škoda logo marking the Company’s 130th anniversary. For the organisers, Škoda Auto provided almost 220 electric and plug-in hybrid vehicles, including Enyaq and Superb iV models serving as the race director’s red cars. Demonstration vehicles were also on show: the Elroq Respectline promoting respect, diversity, and inclusion; the tenth student car, the Škoda L&K 130, which highlighted the Company’s cycling heritage as part of its anniversary celebrations; and a mobile café based on the Elroq.
In 2025, Škoda Auto was again a partner of the Tour de France Femmes avec Zwift, supporting the race for the fourth consecutive year, having been involved since its launch in 2022. The Company sponsored the green jersey and supplied the organisers with 32 electrified Enyaq and Superb iV vehicles, as well as red-car versions of both models for the race director. The Škoda L&K 130 student car, the Elroq Respectline, and the mobile café also returned as demonstration vehicles. Škoda Design once more produced the Points Classification trophy in green crystal, with a design referencing the Company’s anniversary.
In 2025, Škoda Auto also became, for the first time, an official partner of the Mountain Bike World Championships organised by the Union Cycliste Internationale (UCI). The two-week event in Switzerland awarded 27 UCI World Champion titles across various disciplines. Škoda Auto provided organisers with 13 electrified vehicles and displayed Kodiaq, Elroq, and Enyaq models along the course and at other locations. In the Company’s fan area, visitors could take part in outdoor-sport activities and experience a Škoda-branded “hot seat” podium hosting the leading riders during the championship. Škoda Auto offered similar, smaller-scale support at the UCI Gravel World Championships held in mid-October in the Netherlands.
Tour de France Femmes avec Zwift