In recent years, the Škoda brand has maintained a strong upward trajectory. This continued in 2025. Globally, it posted excellent sales results, with total deliveries rising 12.7% year on year to 1,043,938 vehicles. The brand also recorded record sales volumes and market shares in a number of countries.
Sales Network
Sustainability in the retail network
GreenRetail is Škoda Auto’s strategic programme for driving the sustainable development of its sales and service network. It focuses on systematically reducing the carbon footprint, using primary resources more efficiently, managing waste responsibly, and giving employees the right training. It also promotes transparent communication with customers about the brand’s sustainability initiatives. A key component of the programme is the goTOzero RETAIL certification, which helps to define and evaluate sustainable practices across the entire Group retail network. In 2025, more than 100 Škoda Auto dealers and service partners achieved certification.
Used Car Sales Conference
Škoda Auto hosted the 2025 Used Car Sales Conference, an event organised each year in rotation by brands across the Volkswagen Group. Held in early November in Mladá Boleslav, the conference was attended by 80 used-car sales representatives from importer organisations across nearly 30 markets worldwide. The first day’s presentations covered everything from online availability and traceability of information to data utilisation, reporting, and the use of AI in the used-car business.
Brand Day 2025
The annual Brand Day took place at the end of February, drawing around 230 importer representatives from 62 markets around the world. During the conference, the Sales and Marketing Division presented the Company’s commercial strategy for the years ahead. Selected new models and the Human Touch approach were also introduced. The evening before the conference was dedicated to the official announcement of the Importer of the Year awards, at which Škoda Auto recognised its highest-performing importers.
goTOzero
Retail
Retail