In recent years, the Škoda brand has maintained a strong upward trajectory. This continued in 2025. Globally, it posted excellent sales results, with total deliveries rising 12.7% year on year to 1,043,938 vehicles. The brand also recorded record sales volumes and market shares in a number of countries.
Škoda Auto’s
Digital World
Digital World
MyŠkoda App
In 2025, the MyŠkoda app evolved into a fully fledged mobile companion equipped with AI functions build with Google Gemini technology. The Laura digital assistant learnt to apply AI in route planning, enabling her to suggest charging or refuelling stops at restaurants or shopping centres based on the user’s preferences. The range of AI-driven features will continue to expand, always with close attention to the privacy of user data.
Paying conveniently for refuelling and parking
The Pay to Fuel service enables lets pay for refuelling directly through the vehicle’s infotainment system. Launched in 2024, it expanded to its ninth market – Italy – in 2025. By the end of the year, the service had 20,000 registered users and supported refuelling at 16,000 stations.
Škoda Explore
In 2025, Škoda Auto introduced a new service to the Czech market designed to make electromobility more accessible to the general public. The initiative reflects the Company’s ambition to help embed e-mobility into everyday life. Škoda Explore is a service enabling longer-term test drives of the brand’s electric models, created to give the wider public practical, real-life exposure to electromobility, operated via the website skoda-explore.cz and technically based on the mobility platform developed by the Škoda X subsidiary. By the end of 2025, it was supported by 35 authorised dealers, from whom customers could borrow an Elroq or Enyaq for periods ranging from one to fifteen days and test various model specifications according to their specific needs. This approach allows potential customers to experience electric vehicles in everyday conditions and supports the Company’s broader transition towards sustainable mobility.
Digitalising after‑sales services
For several years, the Škoda brand has operated an official e-shop for after-sales services and products in the Czech Republic and Slovakia. As part of the Volkswagen Group’s eCommerce strategy, a Polish e-shop was opened in 2025. In September, the Company also introduced a global catalogue of genuine accessories and Škoda Lifestyle products, available at catalog.skoda-auto.com/eu.