In recent years, the Škoda brand has maintained a strong upward trajectory. This continued in 2025. Globally, it posted excellent sales results, with total deliveries rising 12.7% year on year to 1,043,938 vehicles. The brand also recorded record sales volumes and market shares in a number of countries.
Marketing Activities
and Achievements
and Achievements
Global campaigns for the Elroq and Enyaq
The all-new Elroq was Škoda’s headline model in 2025, supported by a global campaign across 36 markets and further amplified by strong local creative work. The creative strategy leaned into playful curiosity and nature-inspired metaphors featuring animals and natural phenomena. A flamingo, for instance, underscored the model’s dynamism and higher ground clearance, while clouds conveyed the lightness of long-distance travel. The campaign’s impact was reflected in increased interest in the Škoda brand and a strengthening of its reputation.
Milan Design Week
Škoda Auto participated in Milan Design Week 2025. High-quality design is a value deeply rooted in the brand’s 130-year history, and its contemporary expression is embodied in the Modern Solid design language. By appearing at this world-renowned design event, the Company reaffirmed its significant role in shaping the future of automotive design.
World premiere of the Škoda Vision O concept
In 2025, the Sales and Marketing Division supported the world premiere of the revolutionary Škoda Vision O concept, which introduced a new definition of the future of estate cars. The communication campaign focused on fresh, creative expressions that captured the energy and forward-looking character of the concept. Bold kinetic typography was integrated into Škoda’s dynamic green visual world. The Vision O study thus became not only a showcase of the Company’s future design direction, but also a demonstration of how Škoda continues to push the boundaries of its storytelling. The communication materials reached millions of people across 26 markets.
Local marketing successes
Škoda achieved strong results through its local marketing activities. In the United Kingdom, the Octavia Reddit campaign won two Gold and one Silver Cannes Lions awards, among the most prestigious global honours in advertising. The brand also received a Joint Grand Prix & Gold award from the non-profit organisation APG, along with a special award for Best Media Thinking.