In 2025, Škoda Auto continued to deliver on its Next Level Škoda Strategy, which responds to emerging external challenges, the strategy in place for the high-volume brands within the Volkswagen Group’s Brand Group Core, and the overarching Group Strategy. A central element of the Next Level Škoda Strategy is the commitment to combine innovation, responsibility, and long-term growth. Its effectiveness is reflected in record financial results, the rising appeal of the Škoda brand, and the Company’s continued leadership positions across key markets.
The Company’s strategic direction is built on three pillars: Brand and Market, Product and Customer, and People and Company. These pillars have ensured a strong market share in EU, and delivered new electrified and fully electric vehicles into the Škoda portfolio, along with innovations in design and digitalisation. In 2025, Škoda secured its position as the third best-selling automotive brand in Europe, consolidated its presence in India and overseas and made further progress in its sustainability and community initiatives.
Product and Customer
The Product & Customer pillar is built around three goals: to offer desirable and accessible products and services, to provide a Simply Clever customer experience, and deliver customer centric quality.
Desirable and accessible products and services
In 2025, Škoda Auto continued to build on its commitment to offer desirable and accessible mobility solutions, focusing on portfolio flexibility, regional growth, and cutting-edge design. The Company also made significant progress in the development of future models. The result is an attractive, flexible model portfolio covering mild-hybrid (mHEV), plug-in hybrid (PHEV), and fully electric (BEV) vehicles.
Simply Clever customer experience
Customer considerations remain central to Škoda Auto’s decision-making processes. By embedding the needs of Everyday Explorers into product and service development, the Company is working towards its goal of becoming a leader in customer experience and satisfaction.
Simply Clever
Customer‑Centric Quality
Škoda Auto also identifies achieving customer-centric quality as a strategic objective, with a strong emphasis on customer satisfaction. The Company pursues this objective through a comprehensive approach, drawing primarily on customer perceptions and feedback, as well as on new technologies and processes based, inter alia, on artificial intelligence (AI).