In 2025, Škoda Auto continued to deliver on its Next Level Škoda Strategy, which responds to emerging external challenges, the strategy in place for the high-volume brands within the Volkswagen Group’s Brand Group Core, and the overarching Group Strategy. A central element of the Next Level Škoda Strategy is the commitment to combine innovation, responsibility, and long-term growth. Its effectiveness is reflected in record financial results, the rising appeal of the Škoda brand, and the Company’s continued leadership positions across key markets.
The Company’s strategic direction is built on three pillars: Brand and Market, Product and Customer, and People and Company. These pillars have ensured a strong market share in EU, and delivered new electrified and fully electric vehicles into the Škoda portfolio, along with innovations in design and digitalisation. In 2025, Škoda secured its position as the third best-selling automotive brand in Europe, consolidated its presence in India and overseas and made further progress in its sustainability and community initiatives.
Brand and Market
Under the Brand and Market pillar, the Company aims to become the most attractive brand for Everyday Explorers, secure a position among the three best-selling automotive brands in Europe, raise brand awareness on key new markets, and grow its business in India and overseas.
Most attractive brand for Everyday Explorers
The Company targets Everyday Explorers with a distinctive communication style grounded in curiosity and the desire to explore. The core principle of its communication is the GLocal approach, which combines a unified global strategy with locally relevant content and supports Škoda’s ambition to be a brand that people instantly recognise, that draws them into the experience, and that presents itself consistently worldwide.
Top‑three market share in Europe
In 2025, Škoda Auto became one of the three best-selling car manufacturers in Europe. This notable achievement reflects strong sales performance in traditional markets and record market shares in selected electrified countries, as well as in France, Italy, and the United Kingdom.
Growing business in India and overseas
In 2025, Škoda Auto recorded significant achievements in India, the member countries of the Association of Southeast Asian Nations (ASEAN), and the Middle East, deepening its regional presence across these markets.
In India, the Škoda brand posted substantial sales and production gains. In 2025, it delivered 70,551 vehicles, up 96% on 2024. A major share of this performance came from the Kylaq, with almost 44,000 units delivered. These results underscore the strategic importance of the Indian market for Škoda’s global expansion.
25 years of operations in the Indian market
In February 2025, as part of its expansion strategy in the Middle East, the Škoda brand entered the market in Oman. The local line-up encompasses all combustion-engine models produced in Europe, along with the Kushaq SUV imported from India. In the final quarter of 2025, the Company opened its first showrooms in Saudi Arabia. This completed Škoda’s coverage of all member countries of the Gulf Cooperation Council (GCC), consolidating its regional presence and positioning the brand for long-term sustainable growth. In Turkey, the Company delivered strong performance, delivering 45,090 vehicles to customers. This 6.8% year-on-year increase (up on the 42,209 vehicles in 2024) was a clear sign of an ongoing growth trajectory.