The updated brand strategy, driven by a spirit of exploration and curiosity, has taken the Company to remarkable places. In 2024, it connected with nearly 10,000 participants from 75 markets at the global Brand Experience event, fostering long-lasting relationships with others in attendance from all over the world.
The Company’s communication approach made a significant breakthrough with the launch of the Škoda Elroq, where brand identity shone through an imaginative campaign.
The launch of the new generation Kodiaq and Superb and the fresh-looking Octavia encouraged exploring the world through new perspectives.
Škoda Auto announced its ambition of becoming one of the top five bestselling carmakers in Europe by 2030. This goal had been achieved by 2024.
The Company launched the new Kylaq in November 2024 as an addition to its product offensive in India.
From early 2024, the Company expanded its internationalization strategy to the Middle East.
Škoda Auto continued its efforts to create a diverse and sustainable portfolio in 2024, developing electric, hybrid, and conventional mobility solutions.
Škoda Auto’s customers have become central to decision-making processes at the Company.
One of the objectives of Škoda Auto is to achieve the Best-in-class Quality position.
Škoda Auto made substantial investments in developing its workforce’s data analysis and artificial intelligence skills.
Škoda Auto aims to achieve the very best results in its class in three areas of sustainability: the environment, the social sphere, and governance.
With its Next Level Efficiency+ programme, the Company strives for sustainable financial results and harbours ambitious profitability targets.